Here’s a summary of the research findings:
For many years, art museums have been at the forefront of offering their visitors learning experiences that extend beyond traditional exhibit labels with gallery kiosks and audio guides. More recently, art museums continue leading the way by adding cell phone tours, podcasts, and platform-specific applications in an effort to capitalize on the commonly-owned portable devices—iPods, MP3 players, Blackberries, cell phones—that visitors already carry in their pockets. Museum professionals see great potential in reaching new audiences and pleasing old ones by providing content and social interaction via mobile devices. The biggest challenge is that many museums do not quite know where to begin when working with a small budget and small staff with limited technical knowledge.
Contributed by Phil Katz, Assistant Director, Research, American Association of Museums